I got some insider info on this:
The big three have been pushing their design teams to make prettier and prettier vehicles that have lots of new flashy gizmos so that they can get higher retail prices. What for you might ask? Well General Motor's bond went from 'A' status down to 'junk bond' status about a year ago. Then couldn't get normal capital, so they are pushing all these fancy looking models and "employee pricing" SUVs and pick-ups to get some hard money.
All this new money is to push the R&D department to get vehicle power plants (engines) to duplicate or exceed what the internal combustion already provides, and to either get more miles out of gasoline or dump it all together for an alt feul (maybe a battery mix like on the hybrids).
The only American car company that actually did intelligent redesigns as far as the look and feel goes is Chrysler. The 300, PT, and the new jeep configurations (the rubicon, and the jeep wrangler w/ extended body) were all projects that had sat on drawing board, back-burners until a new VP got there (I can't remember his name) and forced those designs into production; the sales of which did fairly well.
But yea, I agree. Alot of the new models are trying really hard to look like the luxury class sedans. I wouldn't be surprised to find out that they have corporate espionage people over in europe playing Jack Ryan on auto designers.
* This post has been modified
: 20 years ago