Working in the car business myself I will tell you that you will get fucked on your trade in no matter what.
Granted, dealerships are barely making ANY money right now on most cars because of the sales and deals going on with most of the brands - they make all their money on used cars (your trade). Go on kbb.com and find out the trade in value of your car.
Then look up the same car as if you were not going to trade it in, but sell it privately. If you dont go strong with information into the negotiations, you will get fucked. I promise you that. What you really want to do is tell them two things..
1) I wont take less than kbb on my trade if I were to sell it privately.
2) I wont pay you more than 500 bucks over invoice for the car I am about to buy.
It may piss the salesperson off, but if you tell them you'll go somewhere that will deal with you, they will bend over backwards to get that first sale from you, hoping you'll tell your friends and help them establish their customer base.
Also something you need to realize is that the woman (or man) in the F&I (finance) office isnt a manager - they are another salesperson. Hence on of the biggest secrets in the car business. They also work on commision. That extended warranty and rustproofing you just bought? Bullshit - they just made about 1500 bucks from you. (20 percent of that being their commission).
Trust me - they will do what they need to do to make a sale. Its all about the number of units they move, thats where the bonus money is. Sure, they'd like to gross the pants off you (make a high gross number on the sale) but with the way the business is now, the money is re-selling your trade and extras like the extended warranty and rustproofing.
Take no less than private selling value for your trade (even if you have to sell it privately) and dont listen to their excuses about why you should just trade it in. Trust me, they have a comeback for anything you could come at them with. I know I did.
If the payoff value of your car is more than what you could sell it for privately, that will be rolled into your loan if you wont want to put any down.
Also, if you plan on financing it - check with your local credit union and make some phone calls to the banks yourself for the best rate. Tell them what the best rate was that you found when you get into the F&I office, or you will end up paying thousands more over time.
Please, take my advice. I watched this shit happen every day. Its a kill or be killed business. Any other questions you have i'd be glad to answer.
Edit: The Saint is exactly right - dont tell them how much you want to spend, just make sure you have a number in your head and DONT go over that per month. As soon as they say "if you wont pay this, what is it going to take to earn your business" - You've been lied to about the price the whole time. For every 20 bucks a month they bump you, you just spent a thousand more dollars. I've sold them and been in advertising for them, trust me.
* This post has been modified
: 19 years ago