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1965 - Webster views Michelotti's show car and design is acquired by Triumph
1966 - Michelotti's Show car is Shipped to Triumph at Canley
1968 - Spen King takes over from Harry Webster
1969 - First Production Standard Car produced
June 1970 - Triumph Stag launched
2997cc V8 145 BHP ( USA spec - 127 BHP)
Bodies built at Liverpool final assembly at Canley
1971 - Revised front suspension struts
Revised Hood Catches
1972 - Stainless Steel sill strip
New radiator
Overdrive standardised
1973 - (Mk2) Higher Compression ratio
Revised alternator
Laminated windscreen
Smaller diameter steering wheel
Restyled interior
Black painted tail panel & sills
Twin coach lines
Hard & soft tops now standard
Alloy wheels option replace wire wheels
1975 - Brushed aluminium sill covers
Alloys and tinted glass standard
Rear panel once again in body colour
1976 - Borg Warner 65 auto box replaces 35
1977- Discontinued