1923 Jordan Motor Model MX Playboy. Jordan cars advertising motto was a Cowgirl on a galloping horse, with the slogan "Somewhere West of Laramie". The story was that on an evening in June 1923, and a Union Pacific train – “The Overland Limited” – was working its way west across the wilds of Wyoming. Onboard was Ned Jordan, president of the Jordan Motor Car Company, making a trip to meet with car dealers in California. The train stopped at an isolated station, and as it gained speed again, a young woman on a horse started galloping alongside, racing the train.
She reminded Jordan of his daughter.
Turning to a companion, he asked, “Where are we now?”
“Oh, somewhere west of Laramie”, was the reply.
Jordan picked up a pen and started writing, he always claimed it took him ten minutes on the back of an envelope, a sort of stream of consciousness jumble of words, which ended up changing the world of advertising copy. When the train arrived at its destination, he telegraphed the whole thing back to his factory in Cleveland, Ohio, and asked one of their usual artists to do an illustration.
It was printed as a full page in the Saturday Evening Post of June 23rd, 1923, and became one of the most famous ads in history.